Department of Marketing, Entrepreneurship, and Hospitality & Tourism Management

Bryan School of Business & Economics

441 Bryan Building

336-334-3797

www.uncg.edu/bae

 

Faculty

James Boles, Professor and Head of Department

Professors Sonmez, Welsh (Hayes Distinguished Professor of Entrepreneurship)

Associate Professors Byrd, Canziani, Griffiths, Hsieh, Roehm, Williamson

Assistant Professors Cole, Hwang, Memili

Lecturers Garrett, James, Mackowski

Associate Professor Emeritus Brown

 

Vision Statement

To be a leader in marketing, entrepreneurship, hospitality, tourism, and business communication education that is recognized for our innovative and dynamic curriculum and multidisciplinary faculty and scholarship.

 

Mission Statement

To create and disseminate knowledge through research, experiential education, and service, by: equipping students with relevant knowledge and skills to participate, communicate, and compete successfully in 21st century global society and economy; preparing students to use innovation to achieve the triple bottom line of economic viability (profit), social responsibility (people), and environmental protection (planet); preparing students to contribute positively to the betterment of society and the environment; helping to develop sustainable and innovative businesses; producing and disseminating high-quality scholarship that responds to timely and relevant social, cultural, economic, and environmental domains; and utilizing skills and expertise of faculty and students in collaboration with community partners for the benefit of UNCG, the Bryan School of Business and Economics (BSBE), entrepreneurs, marketing professionals, the tourism and hospitality sectors, and the economic, social, and environmental wellbeing of the local and global community.

 

Entrepreneurship Major

Entrepreneurship is defined as the process of creating new enterprises that are sustainable and build value, whether they be for-profit or not-for-profit, economic, social, artistic, cultural, educational, or intellectual.

 

Marketing Major

The Marketing major is concerned with the development and pricing of products, selection of distribution channels, and promotion of products to consumers and businesses. This major leads to careers in sales, sales management, advertising, and retailing as well as marketing management.

 

Sustainable Tourism and Hospitality Major

The Sustainable Tourism and Hospitality major prepares students for a variety of management positions in the hotel, restaurant, and travel and tourism fields. Students complete a set of courses that gives them a broad foundation in all areas of hospitality and tourism management. All students complete a business minor.


 

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